Ruff Kids – A Fascinating Journey So Far

Love For Denim

  • RUFF Kids is one of the largest-selling kids-wear brands in India and in the Middle East. Our success story can be traced back to the 80s when we started manufacturing kids wear in the name of ‘DEARSONS.’
  • D S Corporation takes immense pride in being the first company in the industry to recognize and satisfy the needs of the neglected segment of kids wear aged 6-18 months, 2-5 years and 6-16 years.
  • Keeping pace with the market’s changing requirements, the group ventured into casual wear for boys in 1995, under the Brand name “RUFF” and has never looked back since. Today, our brand has successfully made inroads across India as well as internationally.

    • A little bit about our company

  • “RUFF” D.S. Corporation is a partnership firm owned and managed by Patca Brothers, engaged in the manufacturing of garments for the last 30 years. A company with strong values - we stand for joy, optimism and equality – and believe in creating vibrant, colorful and playful children’s clothes that defines their style statement.

Achieving success in a very short span

  • “RUFF” Our success story is proof of our consumers’ confidence, trust and loyalty towards the excellence of the brand. As trendsetters in the kids segment, we constantly create and develop products that match the latest international fashion trends.
  • We are the number one choice for today’s fashion and conscious kids, with stylish clothing, coordinated accessories and ever-changing designs, prints and products.
  • RUFF has always nurtured a futuristic outlook by maintaining constant innovation, creation, stringent quality control measures, and a dynamic marketing approach, providing complete customer satisfaction.

At RUFF we work hard and take pride to offer and make available the best denims for Children

Fashion and Trend have been our all-time favourites and when it comes to Denims they top the list anyway.

Love for denim is from soul and it is the core of what we do at Ruff to keep the souls happy.

With word denim there are some words that directly pop up in our mind, rough, rugged, durable, tough and those are our core strengths to define the quality of denim added with different shades.

When it comes to Denim, it is the different shade and washes, it’s fitting, quality and some out of the box graphics and designs weather it is simple, jazzy or original. Ruff jeans are unique and we try our best to make them exceptional.

Denim holds a very precious place at RUFF. This solid fabric is ain't just for off-duty street style anymore. Our favourite kind of blue can now be rocked in many styles and become our clothing essential

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