• D.S.Corporation is a partnership firm, owned and managed by Patca Brothers. The family started the successful journey of manufacturing kids wear in the name of ‘DEARSONS’ way back in 1980.
  • Keeping pace with the changing requirements and market evolution, D.S.Corporation ventured into boys casual wear and in the year 1995 “RUFF” was born.
  • RUFF has always nurtured a futuristic outlook by maintaining constant innovation, creation and stringent Quality Control measures, coupled by a dynamic marketing approach, providing complete customer satisfaction.
  • RUFF was first in the industry to recognize and satisfy the needs of the thus far neglected segment of boys kids wear aged 6 months to 16 years. With its innovative product it soon became most reliable boys wear brand in India.

RUFF - The Brand (Since 1995)

  • “RUFF” Is An Innovative Fashion Kidswear Brand Producing Wide-ranging Collection For Boyswear Including Denims, Cottons, Shirts, T-Shirts And Accessories.
  • Since Its Inception In The Year 1995, It Has Been More Than 20 Years Of Creating Amazing Kids Wear To Create A Place That Was Designed To Foster An Iconic Kid’s Wear Brand Globally.
  • This Long Journey Is The Mark Of Customer Confidence, Trust & Loyalty Towards The Excellence Of The Brand.
  • “RUFF” Was Born Out Of Passion To Create Something Different And In Quest For New Creation Every “RUFF” Product Derives From A Process Of Enormous Creative Freedom, Ensuring Constant Innovation.
  • “RUFF” Constant Innovation Has Made It A Trendsetter In The Kids Segment, Making It One Of The Largest Selling Kids Wear Brand In India.

At RUFF we work hard and take pride to offer and make available the best denims for Children

Fashion and Trend have been our all-time favourites and when it comes to Denims they top the list anyway.

Love for denim is from soul and it is the core of what we do at Ruff to keep the souls happy.

With word denim there are some words that directly pop up in our mind, rough, rugged, durable, tough and those are our core strengths to define the quality of denim added with different shades.

When it comes to Denim, it is the different shade and washes, it’s fitting, quality and some out of the box graphics and designs weather it is simple, jazzy or original. Ruff jeans are unique and we try our best to make them exceptional.

Denim holds a very precious place at RUFF. This solid fabric is ain't just for off-duty street style anymore. Our favourite kind of blue can now be rocked in many styles and become our clothing essential

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